EazeGames just launched local payment methods for each country it operates in, to accelerate its expansion into new markets throughout Europe.
Our rollout strategy in Europe involves a custom and scalable approach for each country. From the first experience with EazeGames to the lifelong user journey on the platform; every step needs to be relevant, seamless, and resonate with our target audience.
CEO & Co-founder Robert van der Kroef
The benefits of local payment methods
The European market is diversified when it comes to players’ interests, needs, cultures, habits and of course language. An additional diversification is payment methods. With over 60 unique payment methods throughout Europe, it’s essential for online businesses to offer the most relevant ones to their consumers.
There are many benefits to offering local payment methods. First of all, offering relevant payment methods that your consumers are used to, will increase the payment conversion rate. When merchants only stick to a few common payment methods, they are essentially preventing a portion of their consumers from buying their product or service.
That brings us to the next benefit of offering local payment methods: it will enable merchants to cater to a wider consumer base. Especially in Europe where consumers from different countries have different preferred payment methods, it is essential to offer the relevant ones. For example, In France, Cartes Bancaires is the most popular. In The Netherlands, iDEAL is your go-to payment method. Merchants that fail to recognize these differences per country will miss out on a large portion of their consumer base.
It’s known that offering the most relevant payment methods to customers can increase the conversion rate by over 30%. In our experience, it’s even higher than that. Especially in Europe, the most popular payment methods vary per country. And since we are growing to become the Real Money Skill Gaming market leader in Europe, this was one of the reasons we chose to offer local payment methods to our players to optimize their experience.
CEO & Co-founder Stijn Holthuizen
About EazeGames
EazeGames is Europe’s fastest-growing Real Money Skill Gaming platform that aims to redefine entertainment by providing engaging competitions to Europe’s 465 million gamers. With over 10 skill games and 500K gamers, the Dutch-based scale-up is at the forefront of the competitive gaming industry.
