SUMMARY
Robert van der Kroef is CEO and Co-Founder of EazeGames, a skill-based gaming scale-up launched in 2021. With more than five years of experience building and operating games played by millions of players, he leads the company’s business development, international expansion, legal and compliance workstreams, and customer satisfaction strategy.
Alongside these responsibilities, Robert remains directly involved in EazeGames’ product development and selected game portfolio, with a particular focus on strategy, card and accessible competitive games.
PLATFORM MILESTONES
11 — Proprietary games released on EazeGames 4M+ — Player accounts on EazeGames since launch 11 — Eligible countries worldwide as of July 2026
FULL PROFILE
Since co-founding EazeGames, Robert has played a central role in developing the company from an early-stage gaming platform into an internationally operating skill-gaming scale-up.
His work focuses on business development, market expansion, legal and compliance coordination, operational strategy, and customer satisfaction. He works with internal teams and external advisers to support responsible international growth while maintaining clear platform standards and a reliable player experience.
Robert also remains closely involved in EazeGames’ product and game strategy. He brings an analytical approach to game development, examining how rules, scoring structures and player decisions contribute to competitive depth and accessibility.
Drawing on more than five years of hands-on experience operating EazeGames, Robert has developed particular expertise in strategy, card and casual games. His focus is on creating competitive experiences that are easy to understand, strategically engaging, and suitable for players across different experience levels.
CREDENTIALS
Current role: CEO & Co-Founder, EazeGames BV · 2015–present Primary responsibilities: Business development · International expansion · Legal and compliance coordination · Customer satisfaction · Product strategy
GAME EXPERTISE
Through his direct involvement in EazeGames since its founding, Robert has developed extensive practical knowledge of the strategy, card and casual games within the platform’s portfolio. His expertise covers gameplay systems, competitive structures and the player decisions that determine performance.
His primary areas of expertise are: Bubble Shooter | Skill Rummy | 21 Skill | Skill Dice | Match 3 | One Tap
- Skill Rummy: Tile management, sequence formation, board awareness, decision speed and the strategic use of available combinations.
- 21 Skill: Card sequencing, scoring strategy, hit-or-stand decisions and the consistent application of decision-making under equal gameplay conditions.
- Skill Dice: Scorecard planning, category selection, reroll decisions, prioritisation and calculated dice management.
- Bubble Shooter, Match 3 & One Tap: Trajectory planning, pattern recognition, prioritisation, precision and timing within accessible competitive formats.
PLATFORM INVOLVEMENT
Robert helps define EazeGames’ business, operational and player-experience standards. He leads the company’s international development, coordinates legal and compliance workstreams, and works closely with customer-support, product and operational teams to improve player satisfaction.
Within his listed areas of game expertise, Robert reviews competitive structures and player experiences and works with the product and game-development teams responsible for the underlying systems.
He also reviews related editorial content to ensure that explanations of gameplay, strategy, scoring and player decisions accurately reflect how the games operate on the EazeGames platform.
[PENDING: event/industry appearance link to be added here once provided]
PUBLIC BOIP i-DEPOT RECORDS
Robert has been directly involved in the development and commercial rollout of EazeGames’ game portfolio. Selected development materials for games within his areas of involvement (including One Tap, Skill Dice and Skill Rummy) have been formally date-stamped through the BOIP i-DEPOT system.
These public records provide documentation of EazeGames’ game-development history and the evolution of its skill-based game portfolio.
LinkedIn: View Robert’s full profile on LinkedIn