EazeGames’ growth over the past months has shown no signs of slowing down. In addition to the recent milestone of welcoming its 500.000th player, EazeGames has accelerated its growth with +250% in monthly gross revenue this May.
“…It comes down to truly understanding your target audience.”
According to EazeGames’ Marketing Specialist Maria Porta, the growth in revenue comes down to truly understanding your target audience.
“A great marketing strategy goes way beyond setting some demographics, designing a few creatives, running ads and optimizing based on ROI. You have to really understand what your most engaged players need. Who are they? What do their day-to-day lives look like? Why and how do they interact with your product? And most importantly: how can we deliver them the most value?
At EazeGames, we kept asking ourselves these kinds of questions over the past years. This has lead to us knowing exactly who our target audience is, how to resonate with them and what they need, which enabled us to give our players as much value as possible.
“It’s not unusual for EazeGames to surpass its projected forecasts. But growing by +250% in one month was 5× the Month over Month growth we forecasted. It shows that every adjustment in our strategy, platform improvement, new feature and new game really amplifies our growth. “ – CEO & Co-founder Robert van der Kroef.
EazeGames had recently launched the World’s first 100% skill-based Solitaire game, which turned out to be a huge success. The game is currently the most played game on EazeGames.
“The interesting part about EazeGames is that we operate in Europe where our players’ interests, needs, cultures, habits and of course language vary per country. We’ve found our ‘Golden Nugget’ in terms of marketing strategy and successfully tested it in the most relevant European countries. It will be interesting to scale it to all European countries and eventually on a global scale.” – CEO & Co-founder Stijn Holthuizen says.
About EazeGames
EazeGames is Europe’s fastest-growing Real Money Skill Gaming platform that aims to redefine entertainment by providing engaging competitions to Europe’s 465 million gamers. With over 10 skill games and 500K gamers, the Dutch-based scale-up is at the forefront of the competitive gaming industry.
